Olaniwun Ajayi LP

January 20, 2026

Creative Industry: 2025 Wrap-Up and 2026 Outlook

Nigeria’s creative economy crossed a threshold in 2025, not just in output, but in how intellectual property and the creative economy began to intersect. In 2026, the question is no...

February 4, 2025

2025 Outlook for Intellectual Property, Entertainment and Media in Africa by Olaniwun Ajayi LP

Creative Wrap Up Report and Outlook 2025

Overview 2024 was a year of remarkable growth for Nigeria’s creative economy. Afrobeats continued its global domination, and the creative sector experienced unprecedented growth, attracting tourism to Nigeria through the...

January 29, 2024

An Outlook on Nigeria's Creative Industry in 2024

Creative Industry Wrap-up and Outlook for 2024

The Nigerian creative industry grew steadily in 2023, achieving domestic and global recognition for its various facets. One of the most notable achievements was the first-time nomination of four Nigerian...

February 13, 2023

2022 Entertainment Wrap-Up and 2023 Forward Look

In 2022, the Nigerian entertainment industry experienced massive growth. In the film subset of the industry, Amazon Prime Video made its debut in the Nigerian video-on-demand market. The year equally...

October 13, 2020

Fame Factor

Fame Factor: Is There a Special Trademark Regime for Superstars?

The right of Lionel Messi (“the Footballer”) to register his name as a trademark was recently upheld in a decision delivered by the Court of Justice of the European Union...

May 21, 2020

Music Industry

COVID-19 & The Nigerian Music Industry

COVID-19 is no doubt changing global lifestyle including music consumption. Tours, live performances, shows and album releases have had to be postponed or cancelled and this has had a huge...

April 9, 2020

ELM

COVID19- Nigerian Film Industry Impacts and Business Continuity Measures

The 2020 revenue for the Nigerian Film Industry (“NFI”) was projected at USD1 billion. The Nigerian Box Office (“NBO”), which is an important part of the NFI, was expected to...

January 20, 2026

Creative Industry: 2025 Wrap-Up and 2026 Outlook

Nigeria’s creative economy crossed a threshold in 2025, not just in output, but in how intellectual property and the creative economy began to intersect. In 2026, the question is no...

February 4, 2025

2025 Outlook for Intellectual Property, Entertainment and Media in Africa by Olaniwun Ajayi LP

Creative Wrap Up Report and Outlook 2025

Overview 2024 was a year of remarkable growth for Nigeria’s creative economy. Afrobeats continued its global domination, and the creative sector experienced unprecedented growth, attracting tourism to Nigeria through the...

January 29, 2024

An Outlook on Nigeria's Creative Industry in 2024

Creative Industry Wrap-up and Outlook for 2024

The Nigerian creative industry grew steadily in 2023, achieving domestic and global recognition for its various facets. One of the most notable achievements was the first-time nomination of four Nigerian...

February 13, 2023

2022 Entertainment Wrap-Up and 2023 Forward Look

In 2022, the Nigerian entertainment industry experienced massive growth. In the film subset of the industry, Amazon Prime Video made its debut in the Nigerian video-on-demand market. The year equally...

October 13, 2020

Fame Factor

Fame Factor: Is There a Special Trademark Regime for Superstars?

The right of Lionel Messi (“the Footballer”) to register his name as a trademark was recently upheld in a decision delivered by the Court of Justice of the European Union...

May 21, 2020

Music Industry

COVID-19 & The Nigerian Music Industry

COVID-19 is no doubt changing global lifestyle including music consumption. Tours, live performances, shows and album releases have had to be postponed or cancelled and this has had a huge...

April 9, 2020

ELM

COVID19- Nigerian Film Industry Impacts and Business Continuity Measures

The 2020 revenue for the Nigerian Film Industry (“NFI”) was projected at USD1 billion. The Nigerian Box Office (“NBO”), which is an important part of the NFI, was expected to...